Or, of course, your willingness to pass that line and risk the consequences. It’s all about your intent, your moderation, and your ability to know where to draw the line. They might be trending towards black, but when used carefully, they aren’t considered a malicious exploit and are perfectly safe to use. What hat might you consider “legal tricks” that are exploited? They tend to fall firmly in the middle of gray. So why do I bring up all of this about hats? Well, take what you know and put it in context of the title. Try to avoid getting caught up by people attempting to coin new terminology. That’s a type of operating system, not a marketing technique. Oh, and if anyone mentions red hat, pay them no mind. Many black hat techniques are simply white hat actions performed in bulk by a bot.
![tweetadder blackhatworld tweetadder blackhatworld](http://videothumbs.securitytube.net.s3.amazonaws.com/4255.jpg)
A lot depends on perspective or the tools you use to perform the tasks. White hat techniques, when used in bulk or automated, can often be considered on the low end of gray. Black hat techniques, when used in moderation and when used carefully, can be gray or even white. The reality is that most techniques can fall almost anywhere on the spectrum. One day the authority in charge might decide it’s a black hat technique and start penalizing you for it, but up until that day, it’s valid, if maybe a little shady. These are the strategies that are perhaps a little amoral, that might exploit loopholes, but are not actively malicious. Gray hat techniques fall somewhere in the middle. If it artificially inflates the presumed value of your site without actually increasing that value, it’s generally a black hat technique. These are all things that the authorities – generally Google – decides run counter to the concept of an organic, valid, and valuable internet.
![tweetadder blackhatworld tweetadder blackhatworld](https://codecondo.com/wp-content/uploads/2013/12/BlackHatWorld-Homepage.png)
They are the link pyramids, the spam messages, and the keyword stuffing. Black hat techniques are the immoral, the “evil” and the potentially malicious. So is using paid advertising, like Facebook or AdWords.īlack hat is the opposite end of the spectrum. For example, writing great content that gets ranked on Google is a white hat technique. White hat techniques, white hat SEO, white hat advertising it’s all using legitimate, moral, clear techniques. The color of the hat – the hat is metaphorical here – is roughly analogous to morality. The three we’re concerned about are Whitehat, Greyhat, and Blackhat. Have you heard about the hats? When talking about software, web marketing, advertising and other forms of digital communications, colored hats often come up in conversation.